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Thread: Pimpin' Interviews #1 - Shemp from Shemp.com

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    Pimpin' Interviews #1 - Shemp from Shemp.com

    Pimpin' Interviews would like to welcome Shemp from Shemp.com as this months featured interview!

    The questions:

    • 01. What did you do before this? How did you ever get into porn? Was it something of a hobby and you actually made some newbie trial an errors?
      By jerseygto


      02. Do you ever regret leaving engineering fulltime?
      By Minte


      03. When starting your site back in 90's did you ever imagine it would grow to be what it is now or did you even imagine that the online adult industry would become what it has?
      By Mailman


      04. What did your family think when you began developing the Shemp Empire?


      05. Mr. Shemp, could you please be so kind to tell us about good old days when The Leader was around? And who the fuck is The Leader?
      By max40


      06. If you started in this biz today what would you start doing?
      By Baxter


      07. You are a mentor to tons of people over the yrs....when you started who did you look to for advice?
      By Baxter


      08. Do you get tired of all the "Good guy" etc comments when people refer to you online and write some of it off as ass kissing, or do you genuinely appreciate it?
      By ronaldo


      09. How important do you think it is for a webmaster to move off the affiliate model and into ownership of a paysite, large avs, etc?
      By Mr.Blue


      10. The last 5 years have seen huge changes to the online porn world in so many ways, what changes do you see in the next 5 years? Do you think the affiliate model is evolving or devolving?
      By Jace


      11. What do you think the lifespan of tgp's in their current form is and what changes do you see coming in the foreseeable future?
      By ronaldo


      12. Your TGP sells upgrades, advertising, etc, but you've always maintained the control over this aspect while many other tgps go to a broker/middleman. Would you encourage more TGP owners to cut out the broker/middleman and deal directly with their submitters? Have you seen benefits in maintaining a personal relationship with your submitters instead of using a broker/middleman?
      By Mr.Blue


      13. What is the story behind the nurses reviewing galleries for you while you were battling leukemia?


      14. I'd like to know how much value is added to a TGP when adding splash pages similar to shemp.com. What are the benefits of a splash page for both the TGP owner and also the submitters. I notice some large TGP's such as thumbzilla.com and others use this format also but others for example like thehun.net do not so I'm wondering what the advantages or disadvantages may be.
      By born2blog


      15. Your thoughts on the way "Drama" has become a marketing tool today. Is there anyone you won't do business with because of their board persona (no names necessary)?
      By ronaldo


      16. To put you on the spot, as I am sure you have worked with hundreds of different people through the years who has been your favorite work with and why?
      By Mailman


      17. What do you miss most about the industry when compared to say 5 years ago?
      By ronaldo


      18. How long have you had your beard?
      By Tim


      19. What's your IQ according to the recent Canada's "Test the Nation"... http://www.cbc.ca/testthenation/
      By ronaldo


      20. I give head for joins. Can you help me post my movie galleries until I get some? I prepay.
      By Cyn


      21. What's your favorite Krispy Kreme donut?
      By StuartD


      22. Are YOU the father of Anna Nicole's baby?
      By ronaldo


      23. Why do you constantly turn down 12clicks' homosexual advances but not those of others?
      By 12clicks


      24. What is your stance on .xxx? If presented with a legitimate offer today to register .xxx domains, would you? IF you found out one of your top sponsors supported it (and assuming you don't naturally), would you pull your traffic and try to replace the income?
      By ronaldo


      25. What are your thoughts on Zango?
      By ronaldo


      26. How many Big AVS sites do you have now? Are you planning to open more in the future? And is it still one of your best sources of revenue?
      By Mr.Blue


      27. If you could own any five domain names, which ones would it be and what would you do with them?
      By Reprobate


      28. Do you view the shows as worthwhile these days?
      By Tim


      29. If you're able to make ONE more industry event, what would it be and why?
      By ronaldo


      30. When will I get a chance to see you at a show again?
      By Fluid


      31. Do you think the Adult industry will collapse because of all the P2P sharing?
      By Baxter


      32. Is your psychological health affected after watching so much porn for so many years?
      By Mr.Stiff


      33. What do you think about blogs...not fake ones but ones that people put lots of time into?
      By Baxter


      34. Do you run any mainstream sites? If yes, which ones? If not, why not?


      35. Are you at all concerned about the possibilities should our current Prime Minister ever gain a majority government?
      By ronaldo


      36. What are your hobbies & interests?


      37. Do you still watch wrestling or have you finally let it go?
      By ronaldo


      38. What advice would you give to people just entering the business?



    If you guys have any additional questions, don't hesitate to ask. This is your chance to pick Shemps' brain and learn from an industry veteran!

  2. #2
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    very cool Panky, this will be a great interview I believe

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    Nice

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    lots of questions
    01. What did you do before this? How did you ever get into porn? Was it something of a hobby and you actually made some newbie trial an errors?
    By jerseygto..
    -------------------------------------

    i had lots of different jobs before i went into online adult....i am an engineer ( yes i have the iron ring) so that led me on a great business journey...i was director of operations for a few large companies, also director of technical and operational support services for another company.. i also had a consulting company where i provided operational and project management services to the major courier companies....in between time, i also in sold real estate, had a small chain of electronic stores, invested in two pool halls, had an adult mailorder business and movie arcade, and owned a few mailboxes etc stores..

    around 1997, i was very tired of traveling around doing consulting, i was never home and constantly flying around the US Canada and Europe...i decided to take a week off and work with my wife at one of our Mailbox etc stores.....when i looked at our list of clients, i saw a lot of foreigners were applying for Canadian addresses at our store (we had a website) the amazing thing was every piece of mail they were getting was checks, not bills...my investigative brain went to work as this was very odd..i found out that these checks were from adult companies....so i figured i'd better get in on this gravy train.

    Later that year i started making a few free sites..i had zero skills in html, so i had to learn just enough to get by...it was very difficult for me, but i hung in there and learned the craft...no boards, no contact with other people, just looking at how other sites operated and were constructed...

    I had a few free sites at first, all garbage and im sure i spent more on bandwidth than i got in sales...I did open my retro pay site next....and that did well, but i needed more steady traffic to it...so i started to think of ways to get traffic...so i started a TGP, the New Shemp, which shrank to Shemp.com ...

    i didnt make extreme newbie errors as such, because im cautious and like to plan and think things out first...however i will say i should have gone with a more reliable host at first...

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    02. Do you ever regret leaving engineering fulltime?
    By Minte
    -----------------------
    i do miss the lifestyle and the challenges...what we do in adult internet is not comparable to it...its obscene that i can easily make more money being "the shemp" than being a manager of engineering... ya, i must be sick...i miss the corporate life.

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    03. When starting your site back in 90's did you ever imagine it would grow to be what it is now or did you even imagine that the online adult industry would become what it has?
    By Mailman
    ------------------------
    Sex sells, and i knew that to be able to view porn on a computer at home would be big..the business guys i worked with were obsessed with porn sites..especially at their offices and when they were in travel mode...i figured all i had to do was to make a site that listed where the good stuff was and make it a simple one pager and easy to navigate...the next step was to figure out how to make money off it... i was around for the video boom of the late 70's early 80's, when porn made the VCR a household appliance, i was sure the interent would do the same..

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    04. What did your family think when you began developing the Shemp Empire?

    ----------------------
    only my wife knew about it, until the "empire" was developed and profitable..
    the kids didnt know for a long time after that..most of my relatives dont know what i do, other than working on the interent... its a dirty business to many people..

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    Quote Originally Posted by the Shemp
    02. Do you ever regret leaving engineering fulltime?
    By Minte
    -----------------------
    i do miss the lifestyle and the challenges...what we do in adult internet is not comparable to it...its obscene that i can easily make more money being "the shemp" than being a manager of engineering... ya, i must be sick...i miss the corporate life.
    I don't think you're sick to miss it. I sometimes miss that daily grind, going to work, getting out and doing things. But, then I really think about it, there's just nothing worth getting up early in the morning for. Porn is it for me. If I can't do this, I'd rather be homeless then have to work for a living. Well, ok myabe not homless. But, to go to an office every day? I'd have to paid a whole lot.
    Click Here and register with the board now damn it!
    Click Here and shop my custom store now! TV's - Xbox - Books - Instant Download and more!

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    back later..

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    Very nice interview so far, I can't wait to read the rest of it!!

    ICQ: 197-556-237 | E-mail: tranza@attglobal.net


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    the Shemp is the person I respect the most in this business.

    thread bookmarked.

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    05. Mr. Shemp, could you please be so kind to tell us about good old days when The Leader was around? And who the fuck is The Leader?
    By max40

    -----------------------------

    around 2001 webmasters started to complain about not getting listed on TGPs...there were threads all the time about it, plus a lot of TGPs were introducing a lot of stupid rules about the galleries that they would list...the TGPs were accused of having an iron hand, almost like a cartel, where they forced the gallery submitters to toe the line or else...

    i was in the loop then, and knew that there was really no such thing as a TGP cartel...but i decided to have a little fun with the idea...i invented "the Leader"...this was the person that you had to talk to, if you had a problem with a TGP or any of the TGP rules...He had the power to bless you with instant acceptance if you could convince him you were worthy...Every time i saw a negative post about TGPs, i would post asking if the webmaster had contacted the Leader about it...

    This led to more and more posts about the Leader, who is he/she?...how do i contact them? ....i was getting emails..

    continued next post..

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    asking how to contact the Leader...Sleazydream really added fuel to the fire with his posts abouts his Uber Elite TGP party and if "you were good enough to be invited" stuff....This drove people on GFY crazy and i was getting more emails about how to contact the Leader so people could get an invitation...

    just the perception that there could be some character somewhere that could control all the TGPs, was enough to get some people to really believe it..

  14. #14
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    38 Questions, Jesus the man does have a life you know

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    06. If you started in this biz today what would you start doing?
    By Baxter
    ---------------------


    this is what i think would be good to be involved with...
    1. we need more competition in a proper payment system for moving money around
    2. we need a real webmasters association or union, that speaks for the adult industry, without any strings to a specific program or persons
    3. we need more services for webmasters, perhaps in combination with #2 above, group insurance, cut rate processing fees, deals on hosting, hotels, flights etc...
    4. we need a buy and sell site for adult webmasters (i'll fund it, if someone wants to do the backend)

    but if i were a complete newb today...i would sell advertising specialties to adult websites...

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    07. You are a mentor to tons of people over the yrs....when you started who did you look to for advice?
    By Baxter
    ----------------------

    when i started, i looked around at the sites that were already online and quite popular..my goal was to be part of that group...

    theHun, Persian Kitty, Tommy, Richards Realm, Hardcore Junky, Adult Buffet and Snake were all sites that i admired and took ideas from... Al Fore (Al4A) gave me a break and some good advice early on and he would be the one that i would consider my mentor.

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    Great interview so far

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    08. Do you get tired of all the "Good guy" etc comments when people refer to you online and write some of it off as ass kissing, or do you genuinely appreciate it?
    By ronaldo
    -----------------------------

    i think a lot of those comments come from my "rules for business"
    1. pay your bills on time
    2. treat people well unless they give you a reason not to
    3. answer emails daily.
    4. dont talk politics or religion

    it appears the above are all too rare in our business, so i somehow get special kudos for it....

    i used to be known as "the undertaker" when i was in real business...when i showed up at a plant, people lost their jobs...so its nice to be seen in a different light..

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    09. How important do you think it is for a webmaster to move off the affiliate model and into ownership of a paysite, large avs, etc?
    By Mr.Blue
    -------------------------
    i think you have to cover all basis..
    this is what it was like years ago..
    1. send traffic to 3rd party affiliate program/s
    2. send traffic to pay per click program
    3. send traffic to your own paysite/avs

    with #2 above, being all but finished, you really must have traffic going to a site you own in addition to a 3rd party affiliate program/s....for some reason, many webmasters think that by opening your own paysite you have to open up your own affiliate program....you dont need to do that at all..just develop some small pay/avs sites and send traffic to them, build galleries and free sites for them. its just that easy....work the odd niches to death, be in charge of your sites, quit relying on the affiliate programs to hold your hand..

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    10. The last 5 years have seen huge changes to the online porn world in so many ways, what changes do you see in the next 5 years? Do you think the affiliate model is evolving or devolving?
    By Jace
    --------------------

    i dont really like the current affiliate model...because a great number of the affliates are "wanna be's or flakes"....i dont know where or when the disconnect from the real world occured, but something happened here and it seems we cant get it back on track....affiliates need to contribute something up front to the company, something that shows interest, ambition, good faith...

    i consider paysite content as a type of inventory...a business cannot give away its inventory for free in the hope that every surfer that wants to be a webmaster is going to use it wisely...you have to limit the amount of affiliates and then give this reduced number of affliates the tools that they need to promote and brand the product properly....There has to be a "lock-sync" between the program and the affiliates, so both can prosper...all i see now if many programs taking on as many resellers as possible, in the hope that a few of them will do well...and imo, that is bad business..

    i do hope that in the future somebody will try to limit the number of affiliates, and ask them to pay for a startup kit to represent the program properly...

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    11. What do you think the lifespan of tgp's in their current form is and what changes do you see coming in the foreseeable future?
    By ronaldo
    --------------------

    a page with links to porn sites, should be popular and i dont see that changing anytime soon..i think some TGP owners worry far too much about sextracker stats and not enough about their surfers.... if i see a thumb pic of a pretty blonde and i want to see the rest of the gallery, i dont want to be redirected to another TGP where i see more thumb pics but not that pretty blonde...a few things have really hurt TGPS over the past few years....

    1. automated submit scripts aka "same crap on 1000 sites"
    2. automated one button TGP sites aka "instant disappointment"
    3. sponsor hosted galleries aka "we dont know what we are doing but we better do
    it, cuz the others are"
    4. free tgp scripts and management programs aka "i am now TGP owner!"

    most of the original tgps havent changed much in 8 or 9 years..maybe added full archives, but not too much else..the concept is so simple...over the last year or two, most of the newbs have gone to blogs instead of TGPs and thats very good...

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    12. Your TGP sells upgrades, advertising, etc, but you've always maintained the control over this aspect while many other tgps go to a broker/middleman. Would you encourage more TGP owners to cut out the broker/middleman and deal directly with their submitters? Have you seen benefits in maintaining a personal relationship with your submitters instead of using a broker/middleman?
    By Mr.Blue
    -----------------------
    i do use brokers on ocassion, for monthly advertising spots..
    baddog and cd smith have sold spots for me.....also cyndalie has booked resale spots when she was in her last job....plus i was with GTS for around a month when they first started in 2003/04...

    gallery accounts are a little different, because you are usually dealing with independent webmasters...i only sell about 40 spots in total, because my business ethic tells me its wrong to sell more spots than you can list in a day...so i limit the amount sold..honestly i dont need a 3rd party to help me with 40 spots each month..
    its nice to get to know your submitters on a personal level and to watch them try different ways to make a few $$..

    ive come to the conclusion that i should not preach to other TGPs about how they do their business..if they are comfotable paying a 3rd party a commission to get them more business, good on 'em...

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  24. #24
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    Quote Originally Posted by MP
    38 Questions, Jesus the man does have a life you know

    Just wait until you're on the hot seat.

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    13. What is the story behind the nurses reviewing galleries for you while you were battling leukemia?

    ---------------------
    in 2000, i got the worst news of my life...i had Leukemia...i was put in a private isolation room and the treatments began...i arranged with Byran and Mike from X-3 TGP Scripts (partnersoft stats) to update Shemp everyday for me.

    but i tried to keep positive and did a little work each day when i could...i was very sick for a long time but i had to keep my hand in the business, so each day i would answer a few emails and review a few galleries from my laptop...

    over the months, i became good friends with a couple of the nurses and when my eyes got so bad from the treatments, they would help me write up a gallery description or two...

  26. #26
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    Quote Originally Posted by the Shemp
    06. If you started in this biz today what would you start doing?
    By Baxter
    ---------------------


    this is what i think would be good to be involved with...
    1. we need more competition in a proper payment system for moving money around
    2. we need a real webmasters association or union, that speaks for the adult industry, without any strings to a specific program or persons
    3. we need more services for webmasters, perhaps in combination with #2 above, group insurance, cut rate processing fees, deals on hosting, hotels, flights etc...
    4. we need a buy and sell site for adult webmasters (i'll fund it, if someone wants to do the backend)

    but if i were a complete newb today...i would sell advertising specialties to adult websites...

    These are really good responses
    https://content.porntube.com/
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    14. I'd like to know how much value is added to a TGP when adding splash pages similar to shemp.com. What are the benefits of a splash page for both the TGP owner and also the submitters. I notice some large TGP's such as thumbzilla.com and others use this format also but others for example like thehun.net do not so I'm wondering what the advantages or disadvantages may be.
    By born2blog
    -----------------

    i started shemp, just a few weeks before COPA (child online protection Act) was to be enacted. COPA was to ensure that TGPS were behind age verified entry page, so for example, visitors to the Hun.net, would see a password type protected page which would lead to a TGP page... Al4a already had a warning index page, but not password protected....i decided to go with the Al4a system as that would leave my list of galleries page intact, and it would be easy to password protect the index page, when COPA was to start...

    as it turned out COPA was stalled a few times and we didnt have to pass protect the index page...so i got smart and told my gallery submitters to have the shemp recip go to the index page and not directly to the links page...this gave me two streams of traffic, recips and SE's were going to the index page, TGP trades and bookmarkers were going to the links page...then i really got smart and put in another page between the two...thus was born the Jump page...

    the downside would be that sextracker comparisons were made on one page stats only, (Sextracker rank was VERY important then) and i was getting traffic in on three pages...the upside is that the index page and second page are exceptionally productive and yield a far better advertising $$ return for each surfer..

    im not sure this helps the submitter, but it definitely gives the TGP owner more pages to sell ad space on..

  28. #28
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    Quote Originally Posted by the Shemp
    i started shemp, just a few weeks before COPA (child online protection Act) was to be enacted. COPA was to ensure that TGPS were behind age verified entry page, so for example, visitors to the Hun.net, would see a password type protected page which would lead to a TGP page... Al4a already had a warning index page, but not password protected....i decided to go with the Al4a system as that would leave my list of galleries page intact, and it would be easy to password protect the index page, when COPA was to start...

    as it turned out COPA was stalled a few times and we didnt have to pass protect the index page...so i got smart and told my gallery submitters to have the shemp recip go to the index page and not directly to the links page...this gave me two streams of traffic, recips and SE's were going to the index page, TGP trades and bookmarkers were going to the links page...then i really got smart and put in another page between the two...thus was born the Jump page...

    the downside would be that sextracker comparisons were made on one page stats only, (Sextracker rank was VERY important then) and i was getting traffic in on three pages...the upside is that the index page and second page are exceptionally productive and yield a far better advertising $$ return for each surfer..

    im not sure this helps the submitter, but it definitely gives the TGP owner more pages to sell ad space on..
    some very good information there, thanks for sharing all of that Shemp!!

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    15. Your thoughts on the way "Drama" has become a marketing tool today. Is there anyone you won't do business with because of their board persona (no names necessary)?
    By ronaldo
    -------------------------

    there are a lot of people i wont do business with, but its not really for board drama reasons...

    i look at Drama as just a way of getting your name out there, kind of a bizzaro world branding method....good or bad people will remember you and that is important...some people really have an ability to get others worked up, its interesting to watch...

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    16. To put you on the spot, as I am sure you have worked with hundreds of different people through the years who has been your favorite work with and why?
    By Mailman
    -----------------------------------

    i'll answer this one later

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    17. What do you miss most about the industry when compared to say 5 years ago?
    By ronaldo

    -------------------------------
    4 years ago, i was in NYC with Nina, so i really miss that

    5 years ago, i was getting a ton of payments through Paypal and i miss that..its too bad they dropped adult....
    i also miss pay per click programs, they were a great source of easy money for me..

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    18. How long have you had your beard?
    By Tim

    -----------
    mustache since 1968, beard since 1972....ive never shaved them completely off, but i did lose all my body hair 6 times when i was getting cancer treatments..

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    19. What's your IQ according to the recent Canada's "Test the Nation"... http://www.cbc.ca/testthenation/
    By ronaldo
    ----------------------------
    my eyesight isnt good bro, i looked at the screen and its not good for me to try to focus on the fast moving questions...

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    20. I give head for joins. Can you help me post my movie galleries until I get some? I prepay.
    By Cyn

    -----------------------------------

    weve had a good business realtionship in the past..lets not let sex screw it up

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    21. What's your favorite Krispy Kreme donut?
    By StuartD

    ------------------------------
    plain glazed, but i'm glad you brought that up, Stu..
    one of my favorite evenings was the night, Ten Letters, Elli, you and me were shooting the breeze at that deserted Krispy Kreme at the Venetien...you cant plan stuff like that, it just happens....
    i would take that over any uber elite webmaster party...

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    22. Are YOU the father of Anna Nicole's baby?
    By ronaldo
    --------------------------
    hehe, no ive been sterile since 2000...i think that Prince von Ahole, could be the daddy..

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    23. Why do you constantly turn down 12clicks' homosexual advances but not those of others?
    By 12clicks
    --------------------------------
    Bruce is just my houseboy....nothing more...

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    24. What is your stance on .xxx? If presented with a legitimate offer today to register .xxx domains, would you? IF you found out one of your top sponsors supported it (and assuming you don't naturally), would you pull your traffic and try to replace the income?
    By ronaldo
    ------------------------
    im not a supporter of .XXX, however, it would be wrong not to protect yourself in advance, just in case it should occur...i'll let you read whatever you like into that..

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    25. What are your thoughts on Zango?
    By ronaldo
    -----------------------
    well i hate Zango, but i have a lot of recurring revenue from AFF/Streamray..so im not taking those archived pages down...its up to each webmaster to make the decision whether they will support Zango sponsors or whether they will move on...this has forced me to try a new sponsor and they are paying me in advance for traffic...

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    26. How many Big AVS sites do you have now? Are you planning to open more in the future? And is it still one of your best sources of revenue?
    By Mr.Blue

    ------------------------
    i have 7 larger AVS sites...i just added one two months ago...ive liked AVS from the beginning and we still do fine with them....you have to have traffic though or they wont work, they dont sell themselves.

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    27. If you could own any five domain names, which ones would it be and what would you do with them?
    By Reprobate

    --------------------------------
    i tried to buy tgp.com last year, but someone else outbid me..
    stuff like sex.com or movies.com would be cool, but way out of my league to afford..

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    28. Do you view the shows as worthwhile these days?
    By Tim

    ---------------
    the last show i attended was over 3 years ago (vegas 2004)
    personally, i never went to shows for business reasons..it was a nice 4 day get away from normal work...i can do more business in 30 minutes on the phone than i ever did at any one show...however, there is a value in having JFK taking your picture and having it posted..its that branding and awareness thing that keeps cropping up...if i was healthy i would still do one big show a year...

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    29. If you're able to make ONE more industry event, what would it be and why?
    By ronaldo

    30. When will I get a chance to see you at a show again?
    By Fluid
    --------------------------

    the Phoenix Forum is the "best" show, its just more focused, better seminars etc...its almost like real business...im very limited as to how far i can drive, so the only show i could do, would be one in Vancouver (if we ever get one here again)

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    free porn for the people the Shemp's Avatar
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    back tomorrow

  45. #45
    Pygmy Goats Bitches Love Me Mr. Goat's Avatar
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    Quote Originally Posted by the Shemp
    16. To put you on the spot, as I am sure you have worked with hundreds of different people through the years who has been your favorite work with and why?
    By Mailman
    -----------------------------------

    i'll answer this one later

    So not fair... lol

    Great answers thus far

  46. #46
    Poo and Wee! Tim's Avatar
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    Interesting stuff. And respect for even answering my ridiculous question!

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    There's no money in porn Mr. Stiff's Avatar
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    Great thread!

  48. #48
    You teach me to PORN?
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    Great read. Some interesting info.

  49. #49
    lick, drink, suck porncargo's Avatar
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    great read indeed.
    i'll be back tommorow to read the rest.
    i am back...

  50. #50
    oxymoron jonnydoe's Avatar
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    "thus was born the Jump page..." I like the jump page...kind of like a filter. Excellent interview so far as expected.

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